15 STEP ACTION PLAN

Women’s football is hurtling ahead.
Is your brand keeping up?

Women’s Football has been experiencing a huge cultural shift with record attendances, unprecedented viewership and new levels of investment.  

We take a look at how the game is evolving and the key implications for sponsors, brands and organisations with this 15 step action plan. 

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In this 15 step brand action plan, you’ll uncover:

How women’s football is changing 

Implications for sponsors, organisations and other brands 

Key actions your brand or organisation must take to unleash the new opportunities around the women’s game 
Download now
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About the author

Rebecca Sowden, Women’s Sport Director at WeAreFearless, is a former New Zealand Football Fern and USA College player who has 20 years of experience helping brands connect with consumers through sport and entertainment partnerships.

If you would like to find out how your brand or organisation can unleash the new opportunities around the women’s game, get in touch bex@wearefearless.com

WeAreFearless, 2022